Event of the Week: An Elegant Affair for the Humane Society


Beautiful Event, Beautiful Benefit

When Stacey Scott of Harper Monroe, a mobile spa service based in New York, wanted to host an Elegant Affair for Wellness and Beauty benefit to raise awareness of her business and funds for the Humane Society of New York, she chose the Red Rose design from Eventgroove for her flyers and tickets.

The design features a close up of a red rose in full bloom with room for custom text and information. It provides the perfect backdrop for a beautiful event.

I had the opportunity to catch up with Stacey Scott to learn more about the event she hosted and some of the strategies she used to get her team engaged and sell tickets.

“We deliver spa services directly to the doorstep of our clients and host spa party events.” Stacey explained to me. “The purpose of this event was to help raise money for the Humane Society of New York and to bring more awareness about our business.” The event was held at the Royalton Hotel in Manhattan on Saturday July 23rd. Participants were treated to two spa services and a wellness consultation. Appetizers, desserts, and cocktails were provided, and take home gifts were given to attendees as well.

When a business hosts an event, a strategy for selling tickets is essential. Stacey’s team had to analyze what they would need for the event to be successful. “First, we set a profit goal and worked up a break even analysis and decided how many tickets we needed to sell.” Making sure team members are motivated to get the word out and sell tickets is also important. “Then the tickets were split equally between team members who were given “gift” incentives to reach their goal.”

How did Stacey’s team market the event? They used several methods, from reaching out to current clients to turning to social media. “We dug into our current client base (which is relatively small…we are a start-up) and reached out to them by cold calling. We sent messages on Twitter and Facebook and used our Constant Contact account to try and reach a larger audience.

“We were able to pull off a very lovely event and our guests seemed very happy. Highlights were the luxurious services provided by my staff…mani/pedis, facials, and conditioning hair treatments and cuts. The venue was top notch and the food and wine was awesome. ”

What advice would Stacey share with those planning a similar event? “I’d say that unless you already have experience throwing profit making events, you should plan several months ahead…work out a detailed financial analysis and set a contingency plan for what to do if ticket sales are less than what is expected.”

How did Eventgroove help to enhance Stacey’s event? She was pleased that a variety of payment options were available and the professional air the tickets lent the event. “It gave a different option than buying through PayPal. It provided a very professional looking alternative than just receiving tickets in the mail.”

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