Event of the Week: Country at the Cabin


Country At The Cabin: Vacaville’s First Country Music Festival

“Our ticketprinting.com experience was very good. I was impressed by the quality, speed, and ease of ordering… We got several compliments from the venue, other bands, and guests by the quality and professional look of the printed materials. It definitely made us look legit and like we knew what we were doing even though we didn’t.”

~Austin Jansen

On Saturday, July 16, Vacaville’s First Country Music Festival was held at The Elmira Cabin in Elmira California. Acts included  48 Straight, the Jesse Woodside Band, the Taryn Cross, and the Amber Snider Band. Free mechanical bull rides , dancing lessons, catered barbecue and drink specials were a part of the night’s festivities.

To promote Country at the Cabin, the organizers chose collateral from the Natural Riffs collection on Eventgroove. The design features an acoustic guitar against a sepia background with stage lights, invoking the feeling of a country music venue. Natural Riffs collateral has space for logos and photos of performers and the text is customizable.

I recently caught up with Austin Jansen, promoter for the event and drummer for the Jesse Woodside Band.

I asked Austin about the role his organization played in organizing Country at the Cabin. “My organization is an event promotion company. We organize/plan music, fundraising, and special events based around music. The particular event we ordered products from you was a first (hopefully) annual country music festival held locally to our organization.”

How did Austin and the other organizers promote the event?  They relied on more than one method to get the word  out. ” We distributed our tickets between the bands, the venue, our Facebook page, a radio ad, an online tickets sales site, and several local businesses. We pre-sold most of our tickets through our bands and the majority of our tickets were sold at the door the night of the event.” Austin explained. ” We started selling our tickets 2 weeks before the event and started our radio ad 1 week prior due to budget limitations.”

What might he do differently next time, and what advice would he offer to others hosting similar events? ” If I could do it again I would start the radio ad 1 month prior as well as selling tickets earlier. Next year we hope to have a larger headliner and charge more for the event.”

What was the highlight of Country at the Cabin? ” The highlight of our event was how busy it got. We were concerned with low pre-sale figures that event attendance might be low,  but we packed the house!

“My band had the largest crowd, and they were completely involved and loved us! My band also played the best we have ever played. Everything actually went pretty smooth.”

Country at the Cabin sounds like it turned out to be a great event! We definitely look forward to hearing about it when it comes around again next year!

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