How to Design a Raffle Flyer For Your Charity Event


Whether you’re hosting an in-person, online, or hybrid raffle, your goal is lots of raffle ticket sales. Social media is a great way to get the word out, but it’s not the only effective method. Traditional though it may be, a great raffle flyer packs a serious marketing punch, especially when you add a QR code that directs people to your raffle ticket sales site. So, how do you create a professional-looking raffle flyer that grabs attention? Below, we’ll show you how and offer tips on how to make a killer raffle flyer!

How to Make a Raffle Flyer

There are a few ways to go about designing a promotional flyer for your raffle. 

Option 1: Make it yourself from scratch.

The choices here include software such as Adobe Photoshop and MS Word as well as online design programs, including our own free Design Your Own tool

Option 2: Raffle flyer templates.

If you’re going for uncomplicated and efficient, using a customizable fundraiser flyer template is the way to go. There are tons of options out there, among them our thousands of easy-to-personalize raffle flyer templates. When you use a flyer template, you’re working with pre-designed artwork laid out by a professional. All you have to do is fill out your chosen raffle flyer template’s text boxes, upload prize images, and make sure your QR code directs to your raffle page (more on that below in our tips section!). 

Option 3: Team up with a graphic designer.

When you go this route, you’re working with a professional, which means minimal work on your part! The caveat here is that this raffle flyer design option tends to cost a bit more. After all, you have to pay someone for their time to create your flyer in addition to any printing fees. When you work with a professional print-on-demand business like Eventgroove, you’ll generally have the option to work with a design professional. In our case, fees are affordable and we offer a customer satisfaction guarantee on all print orders. 

Once you have a design you’re happy with, you’ll need to have it printed! If you use one of our raffle flyer templates or engage our design team to create new artwork or adjust an existing template (such as adding a QR code or swapping design elements), printing is part of the process. In the event you’ve created your own design elsewhere, you’ll need to have a .PDF file ready with bleed included if you have a full-bleed design. If you’re working with our team, we will take care of all the pre-production setup for you.

6 Flyer Design Tips

1. Include important information.

As you write the text for your promotional flyers, think of who, what, where, when, and how. Who is this raffle benefitting and hosted by? What is the prize and how much are raffle tickets? When is the deadline to buy tickets and when is the draw? How can people buy raffle tickets and learn more about your fundraiser? 

2. Call to action.

What do you want anyone who sees your flyers to do? Buy raffle tickets, of course! Include something like “Buy Tickets Now!” above a QR code that takes them to your raffle site or language encouraging them to visit your site to learn more about the benefit. 

3. Connect IRL with online.

Include social media handles, the hashtag associated with your charity event, and your web address. 

4. Play up your prize!

The charity your fundraiser benefits is important—that is a big part of what will inspire people to participate in your raffle. The other big motivator? The prize! Make sure that gets the spotlight it deserves. If you are raffling off multiple prizes, showcase the grandest one with a prize image and mention that participants can also win others—all of which can be found on your site.

5. Check and double check.

Ask any writer and they’ll tell you they couldn’t do it without their editor! This is because even pros make mistakes. When you’re asking people to donate or buy raffle tickets, the last thing you need is a big old typo to make things look unprofessional. To that end, make sure you have at least two other people look over your raffle flyer’s proof to make sure it’s free of mistakes.

6. Include a QR code.

Since many of our customers experience wild success when they include a QR code on their raffle flyers, we’d say this is a fundraising must. If you’ve never created one before, it’s very easy. In fact, many of our raffle flyer templates have the option to add a QR code (see all our flexible and Design Your Own flyer templates here). All you have to do is assign a web address to which you’d like the QR code to direct people. Ideally, the QR code will send people straight to your raffle site where they can purchase tickets. This is because you want to make it easy for people to take action—ask visitors to take too many steps on their own and you’ll risk losing a lot of ticket sales. You can set up a raffle page through which folks can purchase tickets in minutes using Eventgroove!

Ready to get started?

Browse our wide variety of raffle flyer templates, or narrow your search to flexible flyer templates that enable you to adjust design elements such as QR codes, images, and text boxes. No matter what sort of promotional flyer you’d like printed, we’d love to help! 

Count on Eventgroove for excellent customer service, fast turnaround, and an excellent all-in-one event and fundraising platform that makes running raffles (and other fundraisers) a snap. 

P.S. If you’d like to learn about running an in-person and virtual raffle simultaneously, check out our article “How to Combine an Online Raffle and Traditional Raffle in 5 Easy Steps!”

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