Event Promotion + Planning Tips From The Founding Fathers


Diplomacy, leadership, coolness under pressure, a head for logistics, a knack for problem-solving, vision, bravery in the face of overwhelming odds…they’re all characteristics of our country’s Founding Fathers.  But we also could have been describing the traits of an excellent event planner.

Can’t you imagine Benjamin Franklin throwing a fantastic gala ball? (For sure, there would be open bar!) In fact, George and Martha Washington were known for their hospitality, and, as president, Thomas Jefferson loved entertaining guests not only at the White House but also at Monticello.

As we all reflect on what it takes to build something great (whether it’s a country or an event), here’s some food for thought straight from our Founding Fathers:

“It is better to be alone than in bad company.”– George Washington

George Washington cultivated loyalty in his troops, and, as president, surrounded himself with people of considerable talent, knowledge, and ability.  In short, one of history’s greatest leaders knew he needed a great team to succeed.  Work with vendors you can rely on for everything from catering and entertainment to décor and event tickets, and we’ll help you execute a fantastic event.

“When angry, count to ten before you speak. If very angry, count to one hundred.” – Thomas Jefferson

No matter how well you plan your event, there will be challenges.  Whether it’s with a vendor or a customer, it’s best to heed TJ’s advice – hold your tongue, gather your thoughts and approach the situation with a cool head.

“Keep thy shop, and thy shop will keep thee.” – Benjamin Franklin

Many of Ben Franklin’s quotes are relevant, but this one, in particular, is important for any event planner.  In the course of planning and executing events, don’t forget to manage staff, finances, and administrative details.   Without the fundamentals, things have a way of going awry.

“Those who stand for nothing fall for anything.” – Alexander Hamilton

To be successful, a brand should mean something to its audience. Incorporate trends and new practices, but interpret them through your brand’s (or event’s) unique point of view. Part of this is clearly and consistently communicating your brand across all media, from social media and online to wristbands and promotional flyers.  

“The advancement and diffusion of knowledge is the only guardian of true liberty.” – James Madison

President Madison is totally right about liberty, but we’d add that the diffusion of knowledge is the only true guardian of a smooth-running event! Keep event staff and vendors informed of roles and timelines. Make sure the event program is clear to attendees.  And make every effort to respond to emails or voicemails within 24 hours.

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