How to Maximize Raffle Ticket Sales


Whether you’re an old hand at the raffle game or just starting out with your first stack of tickets, you know your goal this holiday season: maximize raffle ticket sales, make more money!

7 Tips to Maximize Raffle Ticket Sales

We interviewed some of our most successful customers to bring you advice straight from the fundraising front lines. Here’s what they had to say.

  1. Mail booklets to all members of your organization.
    Suggest that members can purchase the tickets themselves, or sell them to friends and family. Once they have them in hand, everyone will feel a greater responsibility to support your fundraising efforts.
  2. Make a family event out of it.
    Turn your prize draw into a party. Add games, music, and refreshments to earn more money and to create more excitement. Keep selling raffle tickets throughout the big event, with the actual price drawings capping off the festivities.
  3. Track everything.
    Collect your supporters’ names and contact information for future fundraising efforts (if you’re selling raffle tickets online, this report is easily accessible through your Eventgroove dashboard!). Your sales team should provide accurate information on the numbers. Use Eventgroove Fundraising to track all your in person ticket sales.
  4. Stapled booklets boost raffle ticket sales.
    It’s easier to sell multiple items if you offer 5 tickets stapled together in a booklet. Some people like to offer a discount for purchasing a certain number of tickets. In any case, make sure that the cost of a booklet of 5 tickets rounds out to an even number, like $10.00.
  5. Know your audience.
    Sell to the right people and choose the right ticket price. Our handy ticket calculator tool will help with the latter, but choosing raffle prizes that supporters will find exciting is all about knowing your audience! When selling tickets in person, send your sales team where you know you’ll find your ideal customer, whether that’s an art show, a county fair, or a high school football game. Online raffle ticket sales are a bit easier! You and supporters can share the link to your online raffle on Facebook, Twitter, and other social media sites. 
  6. Wear your heart on your sleeve.
    If you have a uniform, wear it! This tip is especially effective for children wearing sports or band uniforms, but any costume that advertises who you are and what you do lends legitimacy to your cause. As a bonus, print raffle tickets with your team’s logo to reinforce the visual (Here are customizable sports-themed raffle ticket templates with image upload options!)
  7. Get online.
    Of course, you should be advertising online via your homepage, email newsletter, and social media, but did you know you could be sell raffle tickets online, any time, day, or night? Visit Eventgroove for more details!

Ready to dive in and get tickets for your prize drawing? We’d be honored if you placed your order with Eventgroove! Choose from hundreds of raffle ticket templates, several different colors of double roll tickets, or engage our design team to create custom raffle tickets from scratch. No matter what, you can expect great prices, the highest quality products, and fast turnaround—satisfaction guaranteed. 

Interested in selling raffle tickets online (and easily tracking in-person ticket sales)? Visit Eventgroove Fundraising! 

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