Increase Event Concessions with Smart Table Tent Tactics

9/17/2024

As any event organizer knows, ticket sales are just one factor driving revenue. Other factors contribute, like custom merch, VIP parking, and concessions. Of those three, food and beverage sales are the most straightforward. 

Chances are, attendees are going to get thirsty and hungry. They’re going to want to buy something to eat and drink! So why not make the most of sales? Paper table tents are one simple yet effective way to capitalize on this opportunity and increase revenue. Placed on counters or tables, these small, freestanding displays can promote special deals and bundle offers, helping event organizers strategically maximize upsells at concession stands.

How to Use Food Table Tent Cards at Concessions to Increase Sales

1. Highlight Combo Deals and Discounts

Use table menu stands to advertise bundled offerings that provide a discount when customers purchase multiple items together. 

For example, a combo deal like “Get a hot dog, drink, and chips for just $8” can encourage customers to spend more while feeling they’re getting a great deal. The key is to design the table tent menu so that the combo offer stands out with bold, clear text and visually appealing graphics, making it easy for customers to see the value at a glance.

Tip: Use contrasting colors for the price to emphasize savings. Tantalize tastebuds by adding icons or photos of the items included in the combo to make the offer.

2. Promote Limited-Time Offers

Creating urgency is a proven sales tactic. Event organizers can use custom table tent signs to promote limited-time offers like “Free drink with any purchase before 6 PM!” By placing these on concession counters, attendees are more likely to make quick decisions, driving faster sales and helping you sell more before peak times. 

3. Feature Add-On Upsells

 Sometimes, it’s the little things that make a difference. Restaurant table tents can promote extras that complement existing purchases. For instance, a table card that says, “Add a side of fries for just $2” or “Upgrade to a large drink for only $1 more” can quickly increase per-transaction value.

Tip: Pair the upsell with a strong visual cue. For instance, showcase an image of the upgraded product in a larger size or better presentation to emphasize the added value.

4. Advertise Exclusive or Premium Items

Consider using table tents to highlight exclusive or premium items at your concession stand, such as gourmet snacks, craft beers, or limited-edition custom merchandise. Table talkers featuring the message “ry Our New Gourmet Pretzels, Only Available Today!” can attract customers to explore these higher-margin products that they might not have noticed otherwise.

Tip: Include a short, enticing description of what makes the item special, such as “Handcrafted with locally sourced ingredients,” and place it prominently on your tent cards.

5. Suggest Pairings for a Better Experience

If you’re selling items that pair naturally together, use paper tents to make these suggestions. For example, “Pair your popcorn with an ice-cold lemonade!” encourages customers to add to their purchase. Whether promoting food and drink combos or snack pairings, table cards can subtly guide customer choices while increasing sales.

Tip: Place pairing suggestions near the ordering line so customers can consider them before making their final decision.

6. Utilize QR Codes for Mobile Ordering

Take your table tent marketing one step further by incorporating QR codes that allow customers to order directly from their phones. This can be especially helpful during busy periods when lines are long and adds convenience for attendees. You could feature a table talker that says, “Order now, skip the line!” with a QR code leading to a mobile menu.

Tip: To ensure a smooth user experience, make sure the QR code is prominently displayed and tested for fast scanning.

Small Tent Sign, Big Impact

Though a small part of your event setup, tent cards can significantly impact your concession stand revenue when used strategically. From promoting limited-time deals to upselling premium items, they’re a simple yet powerful way to boost your bottom line while enhancing the attendee experience.

Find all the printed materials you need on Eventgroove! From custom table tent printing to posters, postcards, and printable tickets, we’ve got everything you need to organize and promote your upcoming events.