Channel Your Inner Creative Genius + Plan Even Better Events


Most famous for his work as an artist, Leonardo da Vinci was also, among other things, a mathematician, inventor, anatomist, geologist, botanist, and writer.   It’s true he was a genius, but it was his creativity – what art historian Helen Gardner called da Vinci’s “feverishly inventive imagination” – that made him great.

Not unlike becoming a true Renaissance person, event planning requires cultivating a varied skillset; everything from logistics to marketing to customer service to accounting falls under your scope. Though we normally associate imagination with décor, theme, and event marketing pieces, nurturing your creativity can also help in the areas of problem-solving, event logistics and other administrative tasks.

Tips For Better Event Planning Through Creativity

  1. Get up every hour and move around. Sitting has a way of stagnating your brain. Even if it’s just to get a glass of water, movement stirs the brain as well as the blood.  Our graphic team reports that they come up with their best event poster template designs on the move!
  2. When you get together with team members to start planning, truly encourage everyone to leave ‘how it’s always been done’ far behind.  No idea or thought is wrong; everything gets written down.  By creating a truly open environment, you’ll find that innovation will come much more easily. This process really helped us when we first began working on creating Eventgroove, our full-service online event ticketing solution.
  3. Write in a journal every day. It doesn’t have to be an essay; just a record of your thoughts, feelings or hopes. The act of writing them down will help your brain percolate which in turn will help you to be more creative.
  4. Make it your mission to read regularly. Just don’t get mired in a particular genre – try something new.  This will help exercise your brain and feed it new ideas, something that in the long run will produce ideas and innovation. Bite-sized reads, such as a book of personal essays (try author David Sedaris), are a great way to start this new habit!

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