Automotive Event Tickets: Honk If You Love Wheels!


When you’re printing event tickets for your upcoming car show, you’ve got to be ready rev up the right message. A group of Fiat enthusiasts who spend every weekend replacing spark plugs and polishing air filters has a different focus than a bunch of rat rods who just want to get their vehicles on the road. Whoever you are and whatever you drive, if you enjoy gathering together to admire your favorite vehicles, you’re probably pretty excited about organizing your group’s next car show. Now, it’s time to get your audience excited as well.

From small gatherings held in local parks attracting a limited number of ground pounders, to the fanciest, arena-style car show where dreams seem to roll off the assembly line and into your desires, you can make an event ticket to your automotive show the hottest ticket in town. I’ve seen small clubs forging their own way: a Buick club that held their show in conjunction with a local high school homecoming, a low rider show that took advantage of closed streets downtown during an annual cultural festival. The more exposure for your automotive club, the better.

If your show is to be small and informal, you may not want to sell tickets, and if your club is participating in a much larger event, with corporate sponsorship and a lot of organization, you may not need to sell tickets yourself. However, if you are selling tickets, make your show a success by selling the maximum number of tickets! How will you get the word out? Try advertising in some of these venues:

• Email newsletter
• Internet forum
• Car magazine
• Local entertainment paper
• Bulletin board at family-run parts shop or garage
• Word of mouth

Consider what kinds of tickets will sell. Perhaps you won’t charge for admission, but will require an event ticket to exhibit a car. Or, with a large show, you might offer varying levels of access: one event ticket gets visitors into the main exhibit, but VIP passes are required to enter certain rooms. I’ve also seen shows where entrance was free, and anyone could exhibit, but organizers sold tickets for the privilege of entering cars to be judged.

If you want to add a contest aspect to your show, how will you award prizes? You can do a “best of breed” competition, if it’s to be a large show. Or, you can open up the field. Consider these subjective categories:

• Most authentic restoration of a classic car
• Prettiest car
• Best craftsmanship
• Most originality in a custom car
• Best precision in workmanship

You can even add to your own profits by adding a prize draw to the event and selling raffle tickets. Just be sure to choose the perfect prizes for the raffle as well as for the contest.

• A year’s membership to your automotive club
• Subscription to a popular car magazine
• Cash
Gift certificates to a parts catalog or store
• A set of new tires

Printing and selling event tickets is a great way to motivate your group to really plan out the details of the show. Once you have them in hand, the excitement level becomes palpable, and you know it’s really time to get the show on the road!

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