Event of the Week: In the Swing


A Hole In One! Annual Summer Swing Charity Event

Healing through Sports Foundation (HTSF) is a non-profit, public-benefit organization having the purpose of funding cancer research, patient services, and education programs focusing on prevention. By communicating the benefits of regular participation in physical activity and sporting events, we believe we can make a difference.”

~ James Johnson, HTSF

This July the Healing through Sports Foundation held its 9th Annual Summer Swing Charity Event at the Tijeras Creek Golf Club in Rancho Santa Margarita, CA. The event featured rounds of golf, a charity raffle, silent auction, cocktails, and a dinner buffet. Attendees could participate in a number of ways, from sending in a donation of a certain amount, buying raffle tickets, attending one or all of the events, to becoming one of the event sponsors.

The Leukemia and Lymphoma Society was chosen as the charity benefactor. The mission of LLS is to “cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families.” The goal of the Summer Swing Charity Event was to raise at least $15,000 for the cause of curing blood cancers.

Along with the golf tournament, the charity fundraising event featured a Helicopter Ball Drop Raffle. In this type of raffle, numbered tickets are sold to participants. Then numbered golf balls are dropped from a helicopter above a specific spot on the golf course. The winner is determined by how close to the target, usually a tee or hole, the numbered golf ball lands. Proceeds from the raffle go to the designated charity.

For this event, the organizers chose the Golf Tournament Raffle Ticket. The ticket features a bright blue sky, a well tended green and a golf ball waiting on a tee to be put into play.  The ticket has room for information about the event and the raffle. An individually numbered, detachable stub allows organizers to keep track of tickets and prizes.

I asked James how the Eventgroove raffle ticket benefited his particular event. He said, “It clearly communicated what our event was and what we were offering. Also, the quality of the product was outstanding!”

To sell event tickets, James and his team relied on several proven methods: “email, online, and in person.”  Reaching out through an email list or listserve to individuals who have had contact with the organization can be very rewarding when it is time to sell tickets. It also pays to maintain an up-to-date online source to disseminate information about the event and sell tickets. Whether an event organizer chooses to maintain a website dedicated to the event or a Facebook Event page, information should be relevant and drive attendees to the event. Leveraging personal contacts can also be very important when planning a similar event. The power of word of mouth sales cannot be underestimated.

What advice did James have for other event organizers? “Have plan and stick to it. A clear roadmap is the key to any successful event.” Real planning and dedication make big events like this possible and successful.

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